The+Central+Route

__The Central Route__

The first method of persuasion is known as the central route. The central route involves a process known as message elaboration. Message elaboration is what a person carefully thinks about in an argument. Because individuals are great critical thinkers, we can commit effort, and adequate amount of time to make the persuasion process much easier. Within the process of message elaboration, Petty and Cacioppo have found two types of elaboration that relate to the Elaboration Likelihood Model. The first type of elaboration is known as objective elaboration. The object elaboration is the ability and motivation in which the likelihood that the message will be elaborated in the minds of those listening. But social theorists also believe that in an object elaboration, usually the information provided is not clear or fair. The second type of elaboration is known as biased thinking. In biased thinking, formed predetermined conclusions underline all the data, which was hidden in the argument, and reinforces ideas and information that have already been collected by the listener.